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Sergio himself hails from Puglia in Southern Italy where he trained under Angelo and Tonia Arcidiacono before moving to Rome and Milan to style for the prestigious Miss Italy contest. He later joined Charles Worthington – two time recipient of the British Hairdresser of the Year Award. The focus here is on creating that simple luxury: individually styled, flawlessly manageable hair. London life can be fast. Why not make it look easy with that timelessly elegant Italian touch.
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